When people talk about legendary American retail success stories, Nebraska Furniture Mart stands out as one of the most remarkable. What began as a small, humble business has grown into the largest home furnishings retailer in the United States by sales volume. Known for its massive showrooms, competitive pricing, and wide product selection, Nebraska Furniture Mart has become a household name for millions of customers looking to furnish their homes.
In this comprehensive article, we’ll explore the history, business model, product categories, pricing strategies, customer experience, and future outlook of Nebraska Furniture Mart. Whether you’re a first-time shopper, a long-time customer, or simply curious about how this retail giant operates, this guide covers everything you need to know.
The History of Nebraska Furniture Mart
A Small Beginning with a Big Vision
Nebraska Furniture Mart was founded in 1937 by Rose Blumkin, a Russian immigrant who arrived in the United States with little money and a powerful entrepreneurial spirit. Known affectionately as “Mrs. B,” she opened a small furniture store in Omaha, Nebraska, during the Great Depression.
Despite economic challenges, Mrs. B built her business on simple principles: honesty, hard work, and low prices. She famously promised customers the lowest prices possible and backed that promise with her personal reputation.
Growth Through Integrity and Customer Trust
Over the decades, Nebraska Furniture Mart expanded steadily, driven largely by word-of-mouth and customer loyalty. Mrs. B believed in selling quality products at the lowest margin possible, a philosophy that continues to define the brand today.
By the 1980s, Nebraska Furniture Mart had become a regional powerhouse, drawing customers from neighboring states who were willing to travel long distances for better prices and selection.
Acquisition by Berkshire Hathaway
One of the most significant milestones in the company’s history came in 1983, when Warren Buffett’s Berkshire Hathaway acquired Nebraska Furniture Mart. The deal was famously made without lawyers, contracts, or complex negotiations—a testament to the trust and respect between Buffett and Mrs. B.
Despite the acquisition, Nebraska Furniture Mart retained its independence and core values, continuing to operate with the same customer-first approach.
What Makes Nebraska Furniture Mart Unique?
Massive Showrooms
One of the defining features of Nebraska Furniture Mart is the sheer size of its stores. Some locations span hundreds of thousands of square feet, making them among the largest furniture stores in the world.
These massive showrooms allow customers to:
- See furniture fully assembled
- Compare styles, brands, and prices side by side
- Experience appliances and electronics in person
For many shoppers, visiting Nebraska Furniture Mart feels more like a destination than a simple shopping trip.
Wide Product Selection
Nebraska Furniture Mart isn’t just about furniture. Its product categories include:
- Living room furniture
- Bedroom furniture
- Dining sets
- Mattresses
- Home office furniture
- Major appliances
- Electronics and TVs
- Flooring and home décor
This all-in-one approach allows customers to furnish entire homes under one roof.
Furniture Categories at Nebraska Furniture Mart
Living Room Furniture
The living room is often the heart of the home, and Nebraska Furniture Mart offers a vast selection of sofas, sectionals, recliners, coffee tables, and entertainment centers. Styles range from modern and minimalist to traditional and farmhouse.
Customers can choose from:
- Leather and fabric sofas
- Power reclining sectionals
- Sleeper sofas
- Customizable upholstery options
Bedroom Furniture
Nebraska Furniture Mart’s bedroom collections include beds, dressers, nightstands, wardrobes, and complete bedroom sets. Options are available for:
- Adults
- Kids and teens
- Guest rooms
Materials range from solid wood to engineered finishes, with designs that suit both classic and contemporary tastes.
Dining Room Furniture
Dining furniture at Nebraska Furniture Mart includes:
- Dining tables and chairs
- Bar stools and pub tables
- Buffets and sideboards
Customers can choose compact dining sets for apartments or large tables for family gatherings and entertaining.
Mattresses and Sleep Solutions
One of the most popular categories at Nebraska Furniture Mart is mattresses. The store carries leading mattress brands and offers options for every sleep preference and budget.
Mattress Types Available
- Memory foam mattresses
- Innerspring mattresses
- Hybrid mattresses
- Adjustable bed bases
Knowledgeable sales staff help customers choose mattresses based on firmness, sleeping position, and health needs, making Nebraska Furniture Mart a trusted destination for sleep products.
Appliances and Electronics at Nebraska Furniture Mart
Major Appliances
Nebraska Furniture Mart is also a major appliance retailer, offering:
- Refrigerators
- Washers and dryers
- Dishwashers
- Ovens and cooktops
Shoppers appreciate the ability to compare multiple brands and models in person, often at competitive prices.
Electronics and Home Entertainment
The electronics department includes:
- Televisions
- Sound systems
- Home theater setups
- Gaming consoles
This makes Nebraska Furniture Mart a one-stop shop for both furniture and technology.
Pricing Strategy and Value Proposition
Lowest Price Guarantee
One of the most famous aspects of Nebraska Furniture Mart is its commitment to low prices. The company has long promoted a price-matching policy, ensuring customers feel confident they are getting the best deal available.
This strategy has helped build trust and long-term loyalty among shoppers.
Frequent Sales and Promotions
Nebraska Furniture Mart regularly offers sales during:
- Holidays
- Seasonal clearance events
- Black Friday and Cyber Monday
These promotions make high-quality furniture and appliances more accessible to a wide range of customers.
Shopping Experience at Nebraska Furniture Mart
In-Store Experience
Shopping in-store at Nebraska Furniture Mart is a unique experience due to:
- Large showrooms
- Knowledgeable staff
- Hands-on product displays
Customers can spend hours browsing, testing furniture, and exploring different styles.
Online Shopping
Nebraska Furniture Mart also offers a robust online shopping experience. Customers can browse products, compare prices, read reviews, and schedule delivery or pickup from the comfort of their homes.
The online store complements the physical locations, providing convenience without sacrificing selection.
Delivery, Installation, and Customer Service
Delivery Options
Nebraska Furniture Mart offers various delivery options, including:
- Local delivery
- In-store pickup
- White-glove delivery services
Delivery fees and timelines vary based on location and product type.
Installation Services
For appliances, electronics, and some furniture, Nebraska Furniture Mart provides professional installation services, giving customers peace of mind and saving time.
Customer Support
Customer service is a key pillar of the Nebraska Furniture Mart brand. Support is available both in-store and online to assist with:
- Product questions
- Order tracking
- Returns and exchanges
Nebraska Furniture Mart Locations
Nebraska Furniture Mart operates large retail locations in several U.S. states. These stores often become regional shopping destinations, drawing customers from hundreds of miles away.
Each location maintains the brand’s core values while adapting to local market preferences.
Nebraska Furniture Mart vs Other Furniture Retailers
Selection Advantage
Compared to many furniture retailers, Nebraska Furniture Mart offers a broader selection under one roof, combining furniture, appliances, and electronics.
Price Competitiveness
Thanks to its scale and purchasing power, Nebraska Furniture Mart can often offer better pricing than smaller competitors.
Trust and Reputation
Decades of consistent service and transparent pricing have made Nebraska Furniture Mart one of the most trusted names in home furnishings.
Sustainability and Corporate Responsibility
Nebraska Furniture Mart has taken steps toward sustainability by:
- Offering energy-efficient appliances
- Reducing packaging waste
- Supporting community initiatives
While not marketed as a sustainability-first brand, the company continues to improve its environmental and social impact.
Tips for Shopping at Nebraska Furniture Mart
Plan Ahead
Because stores are large, it helps to:
- Measure your space
- Set a budget
- Research products online before visiting
Ask for Assistance
Sales associates are trained to help without pressure. Asking questions can help you find the best value for your needs.
Watch for Sales
Timing your purchase around major sales events can result in significant savings.
The Future of Nebraska Furniture Mart
As retail continues to evolve, Nebraska Furniture Mart remains well-positioned due to its strong brand identity and customer loyalty. The company continues to invest in:
- Technology
- E-commerce improvements
- Store expansions
With backing from Berkshire Hathaway and a proven business model, Nebraska Furniture Mart is likely to remain a dominant force in the furniture industry for decades to come.
Final Thoughts on Nebraska Furniture Mart
Nebraska Furniture Mart is more than just a furniture store—it’s a symbol of American entrepreneurship, customer trust, and long-term success. From its humble beginnings to its status as a retail giant, the company has stayed true to its core values while adapting to modern consumer needs.
Whether you’re furnishing a new home, upgrading appliances, or simply browsing for inspiration, Nebraska Furniture Mart offers a unique combination of selection, value, and reliability that few retailers can match.
For shoppers who prioritize quality, variety, and competitive pricing, Nebraska Furniture Mart continues to be one of the best destinations in the home furnishings industry.
Nebraska Furniture Mart FAQ – Frequently Asked Questions
1. What is Nebraska Furniture Mart?
Nebraska Furniture Mart is one of the largest home furnishings retailers in the United States. It offers a wide range of products including furniture, mattresses, appliances, electronics, flooring, and home décor. Founded in 1937 in Omaha, Nebraska, the company is known for its massive stores, competitive pricing, and strong customer-focused values.
2. Who founded Nebraska Furniture Mart?
Nebraska Furniture Mart was founded by Rose Blumkin, commonly known as “Mrs. B.” She was a Russian immigrant who started the business during the Great Depression with a strong belief in honest pricing and customer trust. Her principles still guide the company today.
3. Is Nebraska Furniture Mart owned by Berkshire Hathaway?
Yes, Nebraska Furniture Mart is owned by Berkshire Hathaway. Warren Buffett acquired the company in 1983. Despite the acquisition, Nebraska Furniture Mart operates independently and maintains its original business philosophy and management style.
4. What products does Nebraska Furniture Mart sell?
Nebraska Furniture Mart sells a wide variety of products, including:
- Living room furniture
- Bedroom furniture
- Dining room furniture
- Mattresses and bedding
- Major home appliances
- Electronics and home entertainment systems
- Flooring and home décor
This wide selection makes Nebraska Furniture Mart a one-stop destination for furnishing an entire home.
5. Are Nebraska Furniture Mart prices competitive?
Yes, Nebraska Furniture Mart is well known for its competitive pricing. The company uses its large buying power to negotiate lower prices with manufacturers and passes those savings on to customers. Many shoppers choose Nebraska Furniture Mart specifically for its value-driven pricing.
6. Does Nebraska Furniture Mart offer price matching?
Nebraska Furniture Mart has a long-standing reputation for offering low prices, and in many cases, it will match or beat competitors’ prices. Price match policies may vary by product and location, so customers are encouraged to check with store associates or customer service for details.
7. Where are Nebraska Furniture Mart stores located?
Nebraska Furniture Mart has large retail locations in several states, including Nebraska, Texas, Kansas, and Iowa. Each location is designed as a destination store, often drawing customers from surrounding states due to its size and selection.
8. Can I shop at Nebraska Furniture Mart online?
Yes, Nebraska Furniture Mart has a comprehensive online store. Customers can browse products, compare prices, read reviews, and place orders online. Many items are available for home delivery or in-store pickup, depending on location.
9. Does Nebraska Furniture Mart offer delivery services?
Yes, Nebraska Furniture Mart offers delivery services for furniture, appliances, and other large items. Delivery options, fees, and timelines depend on your location and the type of product purchased. Some stores also offer white-glove delivery services.
10. Does Nebraska Furniture Mart provide installation services?
Nebraska Furniture Mart offers professional installation for appliances, electronics, and select furniture items. This service is especially popular for large appliances and home entertainment systems, helping customers avoid setup hassles.
11. What mattress brands are available at Nebraska Furniture Mart?
Nebraska Furniture Mart carries a wide range of mattress brands and types, including memory foam, innerspring, and hybrid mattresses. Customers can find options for different comfort levels, budgets, and sleep preferences.
12. Is Nebraska Furniture Mart good for buying appliances?
Yes, Nebraska Furniture Mart is a major appliance retailer. It offers refrigerators, washers, dryers, ovens, dishwashers, and more from well-known manufacturers. Many customers choose Nebraska Furniture Mart for appliances due to its selection, pricing, and delivery options.
13. Does Nebraska Furniture Mart sell electronics?
Yes, electronics are a key part of Nebraska Furniture Mart’s product lineup. The store sells televisions, sound systems, gaming equipment, and home theater components, allowing customers to combine furniture and electronics purchases in one place.
14. Are financing options available at Nebraska Furniture Mart?
Nebraska Furniture Mart offers financing options for qualifying customers. These may include special financing promotions or installment payment plans. Terms and eligibility depend on credit approval and current promotions.
15. What is the return policy at Nebraska Furniture Mart?
Return policies vary by product category. Some items may be eligible for returns within a specific timeframe, while others may have restocking fees or be non-returnable. Customers should review return policies carefully before making a purchase.
16. Does Nebraska Furniture Mart sell clearance or discounted items?
Yes, Nebraska Furniture Mart frequently offers clearance items, open-box deals, and seasonal discounts. These deals allow customers to save even more on furniture, mattresses, and appliances.
17. Is Nebraska Furniture Mart suitable for budget shoppers?
Yes, Nebraska Furniture Mart serves a wide range of budgets. From entry-level furniture to premium brands, customers can find products at various price points. Frequent sales and promotions make it accessible for budget-conscious shoppers.
18. Does Nebraska Furniture Mart offer furniture for small spaces?
Nebraska Furniture Mart carries furniture designed for apartments, condos, and smaller homes. Shoppers can find compact sofas, space-saving dining sets, and multifunctional furniture options.
19. Are Nebraska Furniture Mart products good quality?
Nebraska Furniture Mart sells products from many reputable manufacturers, offering a range of quality levels. Customers can choose from basic, mid-range, and premium products based on their needs and budget.
20. How long has Nebraska Furniture Mart been in business?
Nebraska Furniture Mart has been in business since 1937. With more than eight decades of experience, it has built a strong reputation for reliability, value, and customer service.
21. Is Nebraska Furniture Mart family-friendly to shop in?
Yes, Nebraska Furniture Mart stores are designed to be family-friendly. Large showrooms, wide aisles, and seating areas make it easier for families to shop comfortably.
22. Does Nebraska Furniture Mart offer customer support after buy?
Yes, customer support is available for order tracking, delivery questions, warranty claims, and general help. Support can be accessed in-store, online, or by phone.
23. Is Nebraska Furniture Mart a good place to buy furniture for a new home?
Absolutely. Many customers choose Nebraska Furniture Mart when furnishing a new home because of its wide selection, competitive pricing, and ability to buy furniture, appliances, and electronics in one place.
24. Does Nebraska Furniture Mart take part in major sales events?
Yes, Nebraska Furniture Mart participates in major sales events such as holiday sales, Black Friday, and seasonal promotions. These events often feature significant discounts across many product categories.
25. Why is Nebraska Furniture Mart so popular?
Nebraska Furniture Mart is popular because it combines massive selection, competitive pricing, trusted brands, and a long-standing reputation for honesty and customer service. Its unique history and scale set it apart from many other furniture retailers.